Hightail to Ale is one of those iconic examples of the truism, “If you provide beer, they will come.” Held at the Atwater Brewery in Detroit, runners enjoy a 5K along the riverfront, followed by free beer after they finish, along with live music and food from Simply Spanish, Little Caesar’s, and Atwater.
Attendance was down from previous years, but still healthy, and there would be plenty for the Green Team to handle. Along with beer cans, there were snack bags of chips and cookies, water bottles, food waste, plastic wrap from medals, and cardboard from multitudinous boxes.
I set up one station in the parking lot that held the food trucks and the band, and another on the street that served the line for the beer.
So far, so good. But what would an event like this be without a crisis or two?Continue reading “Ale’s Well That Ends Well! Hightail to Ale 2022 Sustainability Report”