Ale’s Well That Ends Well! Hightail to Ale 2022 Sustainability Report

Hightail to Ale is one of those iconic examples of the truism, “If you provide beer, they will come.” Held at the Atwater Brewery in Detroit, runners enjoy a 5K along the riverfront, followed by free beer after they finish, along with live music and food from Simply Spanish, Little Caesar’s, and Atwater. Attendance wasContinue reading “Ale’s Well That Ends Well! Hightail to Ale 2022 Sustainability Report”

Despite a Fail, We Prevail! Hightail to Ale 2019 Sustainability Report

Morning, Friday, May 10. It was cool in Ann Arbor. While getting ready for the Hightail to Ale 5K that evening, I received a text from the event director regarding the recycling rolloff I’d ordered: “Hey Jeff, no dumpster on site” So in a few hours we’d be serving several thousand runners food and beer,Continue reading “Despite a Fail, We Prevail! Hightail to Ale 2019 Sustainability Report”

Hightail to Ale: Zero Waste in the Rain

Sustainability Report: Hightail to Ale 5K Date: May 5, 2017 Event company: RF Events, Ann Arbor MI Location: Atwater Brewery, Detroit MI # Attendees: 2,900 runners Zero Waste Team volunteers: 4, plus basketball team members Hightail to Ale is one of the “Thirsty 3” series that celebrates great beer, wine, and cider in southern Michigan.Continue reading “Hightail to Ale: Zero Waste in the Rain”